Theoretical research
A lot of reading (Academic literature, Academic journals, Books, Journal websites, Website sources) will be the main way of theoretical research. The research questions will include: What is the packaging waste? How packaging waste generated? The classification of packaging waste. How packaging waste affect environment? Packaging waste management procedures and laws. How to deal with packaging waste? How to reduce packaging waste ("5R+1D" principle, 7Rs)? How to reduce packaging waste through design? Why company changes their packaging? Etc.
And the psychological motivations of consumers to purchase goods. How packaging affect consumer's buying behaviour? Packaging design elements. How consumers deal with packaging waste? Consumer's awareness of environmental protection. How to enhance consumer's environmental awareness through packaging design? Etc.
Visual research
In this part, network videos, case studies and investigate in the real market environment will become the key of visual research. That will relate to: What approaches does designers used to reduce packaging waste? What kind of packaging in line with principles of sustainable development? The application of packaging design elements. How packaging affect consumer's buying behaviour? Whether the environmental protection information on packaging can be correctly transmitted to consumers? Whether green packaging could really help raise the environmental awareness among consumers? Etc.
Technical research and development
Adam Lowry, the Packaging Manager of Homecare think, if you can understand the true lifecycle of a package then you can design a package in such a way as to give it the best chance of being reclaimed and used again. And he also said' the best way to effect positive environmental change is to provide consumers with a better product through design, and create mass appeal, rather than merely creating a "green" brand that speaks only to environmentalist.'
So in this part, I will focus on material research, which includes the recycling system of different materials, what kind of materials could be recycled? The role of each material and what they usually to be used for? The application of some new materials. Which steps does a package need from generate ideas to be mass-produced? The history of packaging and the changes in packaging technology. In the future study, I will try to use different materials in packaging design and learn the knowledge of structure design to reduce packaging waste. In addition, I will also learn or improve my software skills (Rhino, Coreldraw, Illustrator and Photoshop) to support the projects.
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